For many of us our mobile phones are now like an extension of our arms - and for some that means they follow us everywhere, even into the shower.
Wellington's Sustainability Trust says it's coming across increasing numbers of homes where household members are checking social media and crack into another episode of whatever we're binge watching as the shower cascades over their shoulders.
It says the habit is a huge problem for households trying to live more sustainably.
Teresa Cowie has been talking to some of those who have been getting themselves in hot water over their long showers.