Thames Coromandel district mayor Sandra Goudie wants the usual swarm of summer holiday-makers in the area to enjoy themselves - but she has a clear message: take it easy with the water.
Water usage restrictions have been in place in the district for much of the year in response to drought-like conditions.
Local leaders fear their supply will come under serious pressure when numbers boom over the Christmas-New Year period.
Goudie speaks to Corin Dann.