New Zealand Rugby has signed a six-year sponsorship deal with a British petro-chemical company.
The logo of INEOS will appear on the back of the All Black's shorts and on the front of their training gear. Over the years, the company has been fined $7.8 million for violating environmental laws.
New Zealand Rugby Chief Executive Mark Robinson is defending the sponsorship deal.
However, Greenpeace campaigner Juressa Lee says New Zealand Rugby has created a real dilemma.
University of Auckland business school marketing senior lecturer Bodo Lang spoke to Susie Ferguson.
