It's Te Wiki o Te Reo Māori, Māori Language Week. And those behind the reo's revitalisation say the language is at a point it hasn't been in generations.
But with huge waitlists for classes and a Covid outbreak cancelling a lot of gatherings, attention is turning to how that momentum can be sustained.
Jamie Tahana's report begins on the steps of Parliament 49 years ago when a petition demanding recognition of Te Reo Māori was presented.