They say beauty is in the eye of the beholder, and that's proving to be true for a $7 cheeseburger and fries order from McDonald's.
The combo, bought 19 months ago by a Nelson artist and preserved in a professionally crafted frame, is now embroiled in a flaming-hot bidding war on Trade Me.
It's been described as in tip-top condition and what's rather terrifying, some previous specks of mould on the buns have vanished.
Luke Dell is the mastermind behind this work of art.
He spoke to Guyon Espiner.