More than 11,000 people reported feeling the earthquake that hit just after 2am on Friday.
The magnitude 4.8 quake was centred 5-kilometres south of Te Aroha, at a depth of 6-kilometres.
People from Kaitaia, through to the sodden regions of Auckland, Bay of Plenty, Coromandel, and even down in Christchurch, reported feeling it.
A series of weaker aftershocks began to strike 40 minutes later, although there are no immediate reports of damage as of yet.
It's not the first quake to hit Te Aroha this year - a 5.1 quake rattled the town on January 4.
Te Kuiti resident Zane Burdett and Kees Meinderts from Motumaoho, just south of Morrinsville, spoke to Corin Dann.