The price of food has had it's biggest annual price increase in 30 years - driven by the cost of grocery products like eggs, potato chips and yoghurt.
Stats NZ says food prices were 12.1 percent higher in March compared to a year ago, the biggest annual rise since 1989.
Grocery food prices increased by 14 percent while prices for fruit and vegetables increased by 22 percent, driven by tomatoes, potatoes and avocados.
But that cost increase isn't just hurting consumers in the pocket. Foodstuffs which is responsible for New World and PAK'nSAVE, says the wholesale price of groceries has gone up by more than 20 percent in the last year.
Chief executive of Foodstuffs North Island, Chris Quin, spoke to Ingrid Hipkiss.