A Napier based honey company says its mānuka honey is the most potent in the world.
The True Honey Company received a record-breaking 34 rating from the UMF Honey Association for its latest harvest.
UMF stands for Unique Mānuka Factor.
At $2,500 per jar, it's being sold to affluent Middle Eastern families and luxury international retailers.
Founder Jim McMillan spoke to Corin Dann.
