Key players in the agriculture industry have begun a one-million dollar lobbying campaign to persuade the government to restart live animal exports.
A ban by the previous Labour government began in April 2023.
National's coalition agreements with both ACT and New Zealand First promise to reverse the ban.
But Livestock Export New Zealand believes that without a major lobbying and PR campaign, the government's pledge could stall or even fail.
Investigative Journalist Guyon Espiner has the story.
