The rise of the 'no-wash' movement

There's a growing cohort of people who believe in washing clothes less - or not at all - due to concerns over sustainability and rising electricity costs. They're called the 'no-wash' and 'low-wash' believers. Is it just another internet-driven trend? Or a genuine revolution fuelled by the cost of living pinch? Dr Rebecca Van Amber, Senior Lecturer in the School of Fashion & Textiles at RMIT University in Melbourne.