23 Aug 2023

Nimeesha Odedra on juggling a start-up and a phD

From Nights, 9:30 pm on 23 August 2023
During 2020's lockdown, while Nimeesha Odedra was researching for her phD, she and her mother Sobhna started 'Sobhna's' - authentic Indian curry paste.

During 2020's lockdown, while Nimeesha Odedra was researching for her phD, she and her mother Sobhna started 'Sobhna's' - an authentic Indian curry paste business. Photo: Supplied

Aotearoa New Zealand's first pandemic lockdown was a catalyst for change for many.

It certainly was for PhD student Nimeesha Odedra - whose family recipes became an internet sensation.

She and her mother's 'how to' videos for their authentic Indian curries jumped from 70 followers to almost 10,000 by the time lockdown lifted.

A business was born - Sobhna's, which left Nimeesha juggling a start-up while also researching an issue close to home.