On this week in 1989, the Game Boy was launched in Japan.
The console would take gaming to the masses and help launch the multi-billion dollar industry it is today.
While it would eventually be surpassed by newer, faster and better consoles, its cultural impact was huge: even today, it's sought after by collectors, with original games and the console itself selling for up to six figures.
Retro game collector Jarrod Hayes joins Emile Donovan.