BookTok, BookTube, Bookstragam or whatever you want to call it is now a massive driving force in book publishing.
There seems to be a never-ending stream of videos on social media dedicated to all things books.
Melissa Oliver is a bookseller at Unity Books in Wellington and she is also an avid fan of online book communities and she's on the line now to help break down what this trend is all about.
She explains it all to Emile Donovan.