Happy pastries and grumpy cars: Exploring face pareidolia

From Nights, 9:30 pm on 17 June 2024

Humans tend to see faces in inanimate objects, but new research has looked at how we tend to interpret them.

According to the Queensland University of Technology study, people detect happy faces faster, and people are more likely to rate 'feminine' faces as happy - even when those faces are not human.

Study author Professor Ottmar Lipp from the Queensland University of Technology speaks to Emile Donovan.

A composite image showing an iced loaf on the left and a car covered in snow on the right. The iced loaf has a discernible smiling face made out of jam, while the car's lights and grill have carved out a frowning face in the snow.

Participants in the Queensland University of Technology study mostly described the left object as happy and feminine, while the image on the right was described as more angry and masculine. Photo: Supplied