This year marks 50 years since the first ever scan of the modern UBC barcode, on a 10-pack of chewing gum in a grocery store in Troy, Ohio.
Fast forward to 2024 and more than 10 billion barcodes are now scanned every day around the world.
Jordan Frith is a self-confessed barcode lover. He's written a book on the subject, Barcode - and has the barcode of that book tattooed on his left arm!
He speaks to Emile Donovan about how the barcode changed the world.
Author and barcode lover, Jordan Frith had the barcode of his latest book tattooed on his left bicep. Photo: Supplied/Jordan Firh
