Sixty-five years ago, New Zealand saw one of the biggest - and arguably most successful - rebrands in its history
The Chinese gooseberry became the kiwifruit.
This weekend, the kiwifruit capital of Te Puke is gearing up to celebrate the milestone anniversary.
Rebecca Larsen from Epic Te Puke is at the heart of organising tomorrow's event and joins Mark Leishman.
Kiwifruit is a popular fruit to grow in Tairāwhiti. Photo: RNZ / Angus Dreaver
