New research has revealed that a single Instagram post from Portuguese football star Cristiano Ronaldo to his 240 million followers consumes as much energy as ten households.
Dr. Rabih Bashroush talks to Kathryn Ryan about how our insatiable need for data is affecting the planet, also whether cutting down on pointless emails could reduce our carbon footprint.
Dr. Bashroush is Global Head, IT Infrastructure Advisory at Uptime Institute and Faculty member at the University of East London.