Geoff Ross & Justine Troy at Lake Hawea Station Photo: supplied
Geoff Ross & Justine Troy swapped their busy urban Auckland lives to embark on a new adventure on their Otago high country farm, Lake Hawea Station. They founded the vodka brand 42 Below in their garage in Wellington in the late nineties, and sold it to Bacardi in 2006 for over 100 million dollars. Geoff is Executive Chair of Moa Brewing, former director and chair of The Triolgy Group and a Trustee of Pure Advantage.
But two years ago the couple and their two sons made the big move south to Lake Hawea Station where their vision is to lead the way in carbon positive farming, preserving biodiversity, improving the ecosystem and making a profit. Lake Hawea Station is the country's first carbon positive certified merino sheep farm.
