There's intense competition for the charity dollar, and increasingly more diverse ways are being used to attract people to donate their money and time.
One initiative is the volunteer-run social impact organisation 10x10.
It was started by a group of young friends in Sydney nine years ago and has grown into a successful global movement.
To date 4-million dollars for 300 charities has been raised worldwide.
Alaina McGregor heads 10x10 Aotearoa and says you don't need to be wealthy to be a philanthropist.
10x10 team, Alaina McGregor on the far right Photo: Chris Morgan
