24 Jul 2024

Critics say ComCom's decision to block DJ software sale could chill investment

From Nine To Noon, 9:05 am on 24 July 2024

09:05 Critics say ComCom's decision to block DJ software sale could chill investment 

Critics say a recent decision by the competition watchdog to block the sale of a local DJ software company will have a chilling effect on investment in the tech sector.

The Commerce Commission last week declined the NZD $100 million merger between local provider Serato and Japanese-based AlphaTheta. It said the transaction would stymie competition, cause price rises, and lower product quality for consumers.

Serato was founded in the late 1990s and produces software for DJs, a market valued at USD $397 million. AlphaTheta's Pioneer DJ has around 80% of the DJ hardware market, while Rekordbox and Serato are considered the top two software suppliers globally.

The merger has now been abandoned following the Commerce Commission's decision. 

The Serato Roland DJ808

Photo: RNZ / Cole Eastham-Farrelly