Photo: CHOI BU SEOK / STARNEWS KOREA
K-pop has taken the world by storm in the last decade, with bands like BTS and Black Pink regularly topping global charts.
But you may not have heard of K hip-hop, a subgenre that is hot on its heels, stacking up millions of streams and influencing fashion.
Audition TV shows have played a huge part in establishing artists, and one who found the spotlight is James An.
But the Canadian-Korean rapper is equally at home in the academic world, researching the potential of hip hop storytelling to impact education and dismantle racism.
He's in the New Zealand to deliver seminars at Auckland University.
