Many of us associate maths with rigid right or wrong equations and exam-related dread.
That's what Eugenia Cheng calls 'maths phobia,' and she's set out to rid the world of it.
The Chigaco-residing mathematician, lecturer and author says we should be focusing less on memorising times tables and more on the different possible relationships between numbers - or in other words, focussing less on answers and more on questions.
Her book 'Is Maths Real - how simple questions lead us to mathematics deepest truths' - was published last year, but has arrived on shelves in New Zealand for the first time this week.