7 Feb 2025

Wellington jeweller's new tech on world stage with Tiffany & Pharrell

From Nine To Noon, 9:25 am on 7 February 2025
Village Goldsmith co-founders Ian Douglas (L); Christine Douglas and Chris Benham are celebrating a collaboration with the global luxury jewellery brand Tiffany.

Village Goldsmith co-founders Ian Douglas (L); Christine Douglas and Chris Benham are celebrating a collaboration with the global luxury jewellery brand Tiffany. Photo: supplied

Technology developed by Wellington jeweller The Village Goldsmith has been picked up by the global luxury brand Tiffany,  in a new range designed by American musician and fashion designer Pharrell Williams.

The tech has been 17 years in the making, and allows a diamond to appear to "float", unimpeded by clasps.

Ian Douglas, co-founder of The Village Goldsmith, says he and the team have doggedly pursued the latest advances in science and engineering from outside the jewellery industry to achieve their goal.

Now Tiffany diamond jewellery - owned by the mega global luxury house Louis Vuitton - and featuring Floeting® Diamonds, will be sold around the world.