18 Feb 2025

Worldwide kiwifruit sales set to break records

From Nine To Noon, 9:25 am on 18 February 2025
Zespri, RubyRed, green and Sungold kiwifruit.

Zespri, RubyRed, green and Sungold kiwifruit. Photo: Zespri

The national marketer of kiwifruit, Zespri, has forecast exceeding a long held target of $4.5 billion in global revenue for the 2024/25 season.

It's been helped by strong demand and it's largest ever crop.

Picking for this season has just got underway just outside Edgecumbe in the Bay of Plenty, the earliest ever start to the harvest, and it's expected to be a bumper one with the crop predicted to breaking a milestone of 200 million trays.

Kathryn is joined by the Chief Executive of the Kiwifruit growers Organisation, NZKGI, Colin Bond.