Photo: RNZ / Yiting Lin
Businessman and entrepreneur Sir Ian Taylor is fronting a new campaign to convince one per cent of pensioners to donate part or all of their NZ Super to a range of charities to benefit children.
Share My Super was founded by Liz Grieve five years ago - she donated $10 million to cover the operating costs of the charity.
Sir Ian acknowledges there are many struggling super annuitants who cannot afford to donate, but believes one per cent - around 7000 people - could give all or some - and potentially raise up to $200 million dollars to help children.