The Telecommunications Users Association says mobile phone consumers need concrete action over the difficulties of switching between mobile or broadband suppliers.
A new Commerce Commission study has found nearly one in every three people think moving to another mobile or broadband provider is too difficult to even try.
The study found 50 per cent of mobile and 45 per cent of broadband switchers ran into at least one issue when switching.
The Commerce Commission says telcos need to make it easier for people to switch companies and it has suggested a range of improvements including copying the UK's 'One Touch' switching model or removing notice periods when someone does move provider.
Craig Young is the chief executive of the Telecommunications Users Association - he says it's time for action.
A phone on a table. Photo: Unsplash/ Thom