Recently, the US House of Representatives voted to allow internet service providers sell browsing data on the open market, angering many.
One who decided he would protest the move was 30-year-old programmer Dan Schultz, who lives north of Philadelphia.
Schultz created the website Internet Noise, which auto-opens tabs based on random Google searches and makes it impossible for IPs to accurately profile internet users.
He envisages users running the application while sleeping, scrambling their internet histories en masse.