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Social media content makers celebrating their role as "traditional wives" are enjoying a startling rise in popularity.
Influencers such as Nara Smith, Emily Mariko and Ballerina Farm are baking, procreating and home-making their way to millions of followers.
So why is their #Tradwife vision of submissive domesticity so appealing in 2024?
We ask Caro Claire Burke, a cultural critic and journalist at Katie Couric Media.
