Gisborne based Sam Gibson has a deep love for the bush, spending his time hunting, fishing, trapping pests and working to protect endangered species like Whio.
Tall, rugged and oil skin wearing, he fits the stereotype of a bush man, but he's also a bit of a social media star.
As "Sam the Trap Man" he's built a following sharing snippets of his knowledge of the bush.
He's just released a book: Sam the Trap Man full of yarns about his time in the bush.