Baker Electric automobile. Photo: Supplied / Wikimedia Commons
Josef Taalbi. Photo: Supplied
There's been a huge uptake of electric cars in recent years, but at the start of the 20th century electric vehicles made-up 40 percent of the market, while petrol cars only accounted for about 20 percent. Electric cars were also some of the fastest cars at the time.
So, what led to their demise and how did gendered advertising play a part in that?
Economic historian and associate professor at Lund University, Josef Taalbi, has been researching this and speaks to Mihi.
Advertisements for electric cars. Photo: Supplied / Josef Taalbi
