Taking on the role of Director of Auckland's Fringe Festival just a few weeks out from the opening, is madness.
But it didn't stop Borni Te Rongopai Tukiwaho from signing on late last year.
After all, his CV already includes being a producer, director, lecturer, actor, singer and suicide prevention and wellbeing advocate.
Borni is heavily involved in Te Pou Theatre and the Hobson Street Theatre Company that works with Auckland's homeless while also running Atawhai, a two month-long mental health awareness festival.
But, as he tells Lynn Freeman, running the Auckland Fringe Festival brings its own combination of chaos and challenges, including how to stand out from a growing number of festivals in the City of Sails at this time of year:
The Auckland Fringe Festival opens on the 25th of February.