A study has found New Zealand children are exposed to up to 200 ads per hour when they watch sport on television, many of them alcohol ads. Given alcohol-related injury and illness cost the country upwards of $5 billion a year, the researchers have come to the conclusion that alcohol sponsorship of sport should be completely banned. Jesse talks to Professor Sally Casswell from Massey Univeristy's Social and Health Outcomes Research and Evaluation unit.
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