It was widely reported a while back that a third of New Zealanders were/are reducing their meat consumption, becoming more flexitarian. Correct statistics about the number of actual vegetarians and vegans among us are hard to come by, but one recent estimate was 10% vegetarian, 3% vegan. Sophie Steevens from Mahia writes about raw food, Raw & Free was a previous book of hers, and her new one is SIMPLE WHOLEFOODS.