Photo: Photo Credit: Richard G. CC BY 2.0
Mish Guru is a company helping all kinds of organisations, from airlines to universities, connect with people via the messaging app Snapchat. New Zealander Tom Harding is the CEO.
First there was the short message service (or SMS), then MMS (Multimedia Messaging Service) came along. You could send not just words, but images and videos.
Snapchat is a messaging app that uses the power of images to connect an estimated 150 million daily users. It has become the most popular mobile messaging app for teenagers in the five years since it was set up, and 10 billion videos are now being watched on the platform every day. No wonder that businesses are looking for a slice of the action to advertise their products and services to consumers.
Photo: (Supplied)
