Denise Garland, misuse of Maori imagery in the beer industry

Denise Garland is a former RNZ reporter and producer, and is a beer writer. For the past year, she has been investigating the misuse of Maori words and images in relation to beer by international businesses. She's currently based in Scotland where she keeps an eagle eye on brewers misappropriating Maori culture to promote their drinks. Denise also explains there is usually a spike in offending material turning up around Waitangi Day as pubs and events around the world pop up to mention the occasion or promote New Zealand beers. This year there have been at least two cases in Australia which have come to her attention. One of them, Freddie Wimpoles in St Kilda has withdrawn their ad.