A major grocery retailer will allow the public to track how it's progressing against recommendations in the Commerce Commission's recent market study into the sector.
Changes recommended by the competition watchdog include making more land available for new stores and improving access to wholesale supply.
Foodstuffs North Island, whose brands include New World and Pak'nSave, has launched an online dashboard with quarterly updates so the public can see its progress.
Its chief executive Chris Quin said it wants to be held accountable regardless of any further action the government may or may not take following the study.
"The dashboard will be updated each quarter to show how we're helping customers find the best value, making sure there's a level playing field for our competitors, improving our relationships with suppliers and investing in innovation to benefit consumers.
"We've heard the call from the Minister [of Commerce and Consumer Affairs] to focus on the immediate priorities identified in the report that are within our control and will improve consumers' ability to make informed decisions."
Quin said it was working on simplifying pricing promotions, helping customers find value and provide an easier way to compare prices.
He said work had also started on removing covenants on land it had sold, ensuring there weren't any constraints if another player decided to enter into the market.
"We are embracing the challenges laid down for us in the final report and our focus remains on delivering value to all New Zealanders.
"This work is a priority for us and we look forward to delivering on our commitments and holding ourselves accountable through regular reporting on our progress," Quin said.
You can check out how Foodstuffs is progressing towards the Commerce Commission's recommendations here.