20 Sep 2024

Mama Kali's Farm: A mother and daughter microgreens business

6:08 pm on 20 September 2024
Mother and daughter, Kali and Jiang Yu, in the greenhouse

Mother and daughter Yu Kali and Yu Jiang in their greenhouse. Photo: RNZ/Sally Round

A pocket-sized bit of land, a small shed, a few trays and lots of health-conscious customers - that is all it took to get Mama Kali's microgreens farm sprouting.

After starting out selling their produce at farmers' markets two years ago, Yu Kali and Yu Jiang are now also sending out 2000 packs of the nutrient-dense seedlings every week to the veggie aisles of 30-odd supermarkets in Aotearoa.

The mother and daughter duo started out in a small greenhouse on a rural block on the outskirts of Te Puke in Bay of Plenty.

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Microgreens - closely planted baby vegetable plants harvested after a couple of weeks - were the best crop for two women starting out in horticulture, Jiang said.

"Traditional farming, it's just not realistic. We don't have machinery, we don't have that much land.

"It's easy. It's not a lot of investment. We just bought some trays. We did a bit of research as well. And we're quite lucky in the Bay of Plenty. There's no other microgreen growers in this area."

Sprouts ready for some light

Sprouts first spend a few days in the dark to develop. Photo: RNZ/Sally Round

They now have a purpose-built 72sqm greenhouse with a packing shed alongside, providing room for hand harvesting and sorting.

It is a far cry from Kali's days selling shoes in China.

She married a Kiwi and arrived in New Zealand in 2007. Jiang followed two years later, completing her schooling at Te Puke High.

Jiang said her mother had always had a passion for nature and growing things.

The microgreens are harvested by hand and checked for quality before packing

The microgreens are harvested by hand. Photo: RNZ/Sally Round

"She always wanted to have lots of garden, but, being in the city is really hard. We have very small apartments [in China] and it's hard to have a garden," Jiang told Country Life.

"When she came to New Zealand it's like a dream come true for Mum."

Kali's transformation from "city girl" to "farmer girl" was a bit of a "shock" for family in China, her daughter said.

They moved into microgreens after Jiang lost her job as an indoor plant technician during the pandemic. The working-from-home movement meant offices got rid of their indoor plants.

Kali's home  is filled with indoor plants. Her passion for growing them led to the business growing microgreens

Kali's home shows her passion for greenery. Photo: RNZ/Sally Round

The pair initially wanted to set up an indoor plant growing business but realised they had missed the moment.

Instead, they decided to nurture edible plants.

They started off growing from trays on a small trolley in a 12sqm greenhouse, selling at markets in Hamilton and Tauranga.

They thought people would only want the sprouts as a fancy garnish and were surprised at the demand.

Kali in her small greenhouse

The small greenhouse where the pair started growing the sprouts. Photo: RNZ/Sally Round

"We have people that love them and they eat them every day, and they said, 'Oh, can't live without it in my sandwich.'

"I started doing more research on microgreens and we started to get really, really amazed how beneficial [they] can be to your diet."

The demand grew so much they employed friend Kate Crossman full-time to keep up with the constant task of sowing seeds, sprouting and watering the crop.

It is then sorted and hand harvested before being delivered - sometimes in person - and sold directly at local farmers' markets.

Kate Crossman joined the three woman team at Mama Kali's Farm after working in the kiwifruit industry

Kate Crossman completes the three-woman team at Mama Kali's Farm. Photo: RNZ/Sally Round

They grow five different types of microgreens including a customer favourite, a blended pack of eight vegetables, based on a lucky number in the Chinese culture.

"We love the number eight and the more, the better!"

As for family dynamics affecting the flow in the greenhouse?

Mama Kali's Farm microgreens' stall

Kali and Jiang found plenty of demand for their greens at farmers' markets. Photo: Supplied

"Always fighting!" Kali laughed.

Not so, Jiang said.

"I feel like me and mum definitely [have grown] a long way from the beginning, understanding what each other's like, strengths and weaknesses, and I guess, compromising as well.

"Of course, Mum always comes on top, because [she's] your mother!"

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