8 Nov 2024

Country Life: Business is blooming at family-focused peony farm

6:38 pm on 8 November 2024
Prebbelton Peonies

Sacha Coogan and her dad John pile peonies into a workers arms Photo: Cosmo Kentish-Barnes

Picking, grading and packing for export is in full swing at Prebbleton Peonies near Christchurch.

The flower farm has 23,000 plants and 22 varieties and the large fragrant blooms are flown daily to Japan, the United States and Europe.

Manager Sacha Coogan says the picking season usually peaks in mid-November.

"That's when we get eight or nine varieties all at once and they range from red, white, pinks, mixed and light pink."

Prebbelton Peonies

Photo: Cosmo Kentish-Barnes

The growing area has tall windbreaks to protect hundreds of rows of verdant peony bushes. Some are over 20 years old and need wires to keep the top heavy plants upright.

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When Country Life was there, three pickers were head down, bum up in a block of corals. They were cutting four varieties - coral sunset, coral charm, pink wine and supreme.

Throughout the day, the freshly cut flowers were swiftly passed to a runner who carted them into a chiller.

Prebbelton Peonies

Bunches of peonies waiting to go to the chiller Photo: Cosmo Kentish-Barnes

Prebbelton Peonies

Staff prepare graded flowers for export Photo: Cosmo Kentish-Barnes

"You've got to keep them cool," Sacha said. "It's a matter of getting them in the chiller, then boxed and into the airport."

Her dad John, who is one of the pickers, said you have be quite strategic when picking for export.

"It's a very tactile thing. You aim for that constant standard and the exporters check them too, for size, shape, colour and how it sits."

A shop on the farm sells the flowers that aren't suitable for export which is good for cash flow, Sacha said. Fill-a-bucket events are popular too.

Prebbelton Peonies

A steady stream of customers stop off at farm shop to buy peonies Photo: Cosmo Kentish-Barnes

Prebbelton Peonies

Because this peony has already flowered it will be sold in the shop Photo: Cosmo Kentish-Barnes

"We expanded our markets with the shop which is good, but for export, we're price-takers, so it does depend on the market and if you can get them in early, the price is better. But it's always a gamble to be honest."

The Coogan family bought the farm 10 years ago and it's been expanding ever since. Sasha, who took the reins two years ago, reaches her arms out joyfully and looks around.

"This is our office! I don't think I'll ever go back to working a nine to five."

Prebbleton pionies

Photo: Cosmo Kentish-Barnes

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