A hearing impaired woman has been missing in the Waikato-King Country area since Monday.
Police said Kim Louise Richmond's disappearance was out of character and they were concerned about her well-being.
The 42-year-old was last seen leaving her Wharepapa South farm driving south in a silver Ford Ranger ute.
She is described as being of thin build, about 162cm tall, with an olive complexion and dark hair.
She was wearing a Highlanders rugby jersey, blue jeans, a brown leather jacket and brown boots.