Former England manager Sven-Goran Eriksson was unveiled as technical director of Thai club BEC Tero Sasana, the first venture by the Swede into Asian football in his colourful 35-year coaching career.
Eriksson will play a hands-on role in overseeing strategic planning and supporting coaching staff of the twice-Thai champions.
The former boss of AS Roma, Manchester City and Benfica cast aside assertions that joining the Thai side represented a fall from grace after a decorated coaching career that saw him win more than a dozen major trophies.