The All Blacks have unveiled a special edition jersey for the British and Irish Lions series.
All Blacks Sam Cane, Anton Lienert-Brown and Sam Whitelock, model the new All Blacks jersey for the series against the British and Irish Lions. Photo: PHOTOSPORT
Adidas has also extended it's contract with New Zealand Rugby through to 2023.
This extension will mark an 24-year relationship between the two parties.
The announcement of the new deal was made at the launch of the All Blacks' new jersey in Auckland for the British and Irish Lions Series.
The All Blacks will likely first wear the jersey against Samoa the week before the opening Lions test.
NZR CEO Steve Tew said they'd enjoyed "an exceptional and prosperous relationship" with adidas since the first deal was signed in 1999.
"We see adidas not just as a sponsor but a real partner in our game. In financial terms, this deal extends the most significant sponsorship deal in our history, and the importance of adidas' investment to all levels of our game shouldn't be underestimated," Tew said.
"The partnership helps ensure our game is healthy from the bottom up - from Small Blacks to All Blacks - with a portion of the income tagged to our community game. We are delighted that our Principal Partner will continue to work alongside us for the good of the game right through to 2023."
-RNZ
