28 Aug 2014

Zara withdraws 'insensitive' PJ top

9:15 am on 28 August 2014

Fashion retailer Zara has withdrawn a children's pyjama top t-shirt following a wave of of complaints it resembled clothing worn by Jewish prisoners in Nazi concentration camps.

Zara's blue-and-white striped T-shirt was designed for toddlers up to three years old and featured raking buttons on the left shoulder - with a six-pointed gold badge.

Zoom into the photo and you see the badge says "sheriff". But at the standard resolution on an online catalogue, social media users spotted it looked like the kind of yellow stars Jewish people in Nazi-occupied territory were forced to wear. Combined with the stripes - reminiscent of prison camp garb - and the Holocaust link was clear, the BBC reports.

The Spanish retailer has apologised repeatedly to Twitter users.