Photo: Jakub Porzycki / NurPhoto / AFP
The Trump Organisation has launched a smartphone and self-branded mobile service for the United States, called Trump Mobile, in a new effort to attract conservative consumers with a wireless service positioned as an alternative to major telecom providers.
Some key details about the venture, announced on Tuesday (NZT) including those about the family's partner in the business and the financial terms of their licensing deal, were not immediately disclosed.
Here's what we know about the new mobile phone and wireless service so far:
In this photo illustration, an iPhone displays the website for The Trump Organization's mobile phone service and a Trump-branded smartphone on 16 June 2025. Photo: Joe Raedle / Getty Images / AFP
The T1 phone
The T1 is a gold-coloured smartphone unveiled under Trump Mobile, starting at US$499 (NZ$822) and operating on the Android system.
In an interview on Fox Business Network's Mornings with Maria, Eric Trump, senior vice president of the Trump Organization, said the phone was manufactured in the US.
It was not immediately clear which company had manufactured the phone. The phone will be available in September and is open for pre-orders on a new website, which went live on Monday.
The phone requires a US$100 down payment and includes a 50-megapixel main camera and 256 gigabytes of internal storage.
The 47 plan
The new network will be available for a subscription price of US$47.45 per month, a reference to Trump, who was the 45th President in his previous term in office and is now serving as the 47th President.
It will include unlimited calling and texts with coverage across the country and international calling to 100 locations.
The new mobile venture will include call centres based in the United States and will operate using the networks of the three major US wireless carriers.
Who's behind it
The T1 smartphone uses the "Trump" name under a trademark license, similar to other Trump-branded ventures where the brand is licensed to third parties.
This means the Trump Organisation is not involved in designing the phone, manufacturing it, or providing the cellular service.
DTTM Operations - the entity managing President Trump's trademarks - has filed applications to use his name and the term "T1" for telecom-related services.
-Reuters
