Marketing

Peter Cullinane talks about why we're likely to buy things endorsed by sportspeople. Audio

Well-established and new names sit side-by-side in the line-up at New Zealand Fashion Week 2016, while more of the familiar designers plan to show during the public weekend shows, rather than the… Audio

Marketing experts say businesses need to step-up their online interaction with customers as more buying decisions are set to become computerised. Audio

Fashion photographers in New Zealand are competing for limited opportunities in an increasingly congested market. Sonia Sly speaks to emerging photographers Luke Foley-Martin and James O'Neill about… Audio

Devon O'Neill of Outside magazine has been exploring some of the tensions in the outdoor community between old school adventurers, and a new breed of more tech savvy explorer. Audio

Radio New Zealand has quietly rebranded itself on-air as 'RNZ', startling some loyal listeners. RNZ says it is a signal that it is not just all about radio any more in the digital age. Mediawatch… Audio

Former Saatchi and Saatchi NZ boss, Mike Hutcheson recently completed his Master's thesis on New Zealand creativity and says many local businesses could market their companies more effectively. Mike… Audio

Ahead of their 40th anniversary tour, KISS's Tommy Thayer speaks to Trevor Reekie about his long-time association with the band. Audio

A tobacco giant is trying to use freedom of information laws to obtain data from surveys of Victorian schoolchildren and teenagers revealing their attitudes towards smoking. Todd Harper is the Chief… Audio

Associate Professor of Government at Boston's Suffolk University on winning the hearts and minds of voters. Audio

Fromm Wines general manager and chairman of The Family of Twelve, William Hoare. Audio

The influence children have on their parents when they are shopping at the supermarket, with Bill Page from Ehrenberg-Bass Institute for Marketing Science at University of South Australia. Audio

Itamar Simonson is a Professor of Marketing at Stanford University, and in his book Absolute Value he argues that brands are becoming less important in the digital age. Audio

There are warnings New Zealand's 100 percent pure brand could become a liability if more isn't done to make sure the slogan matches reality. Audio

Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand's earliest… Audio

Pavel Castka says there are so many product labels making all kinds of eco-friendly claims that it's almost impossible to know which ones to trust - and what does "all natural" mean, anyway? Dr Castka… Audio