The future isn't something that just happens. The future is something we create with big and small decisions every day says Dr. Frederik Pferdt. He's Google's first Chief Innovation Evangelist and founder of the famed Google Innovation lab.
Dr. Pferdt says there is a way to design not just technology, but to design and shape the future we want to live in. He shows how to foster innovation, creativity, and adaptability in an increasingly uncertain world in his book, What's Next Is Now: How To Live Future Ready.
