Social media and pop music are being credited with a marked increase in New Zealanders' overall awareness and knowledge of Asia.
The annual Asia New Zealand Foundation survey shows the number who say they know a fair amount about Asia has risen from a third five years ago to 48 percent.
The foundation says a lot of the change is being driven by the under-30s, and they're passing on that better understanding to older generations.
RNZ reporter Chen Liu has more.
