Bel Hawkins & Lucy Blakiston Photo: supplied by Hachette NZ
Lucy Blakiston founded a bite sized news brand and online phenomenon - Shit You Should Care About, or SYSCA.
Described as a mix of news, pop culture and fandom, there is a a website, and an Instagram and TikTok presence.
The Instagram account alone has three and a half million followers.
Lucy's latest venture is a book Make it Make Sense which she has co authored with writer Bel Hawkins - who is also contributor to SYSCA.
