Photo: Supplied: Nature Baby
Nature Baby is now a fully grown 'nature adult' - as the infant clothes maker celebrates 25 years in the business.
The family-owned company has built its business making baby clothes, wraps and bedding out of natural fibres like cotton and merino.
It's launching a new initiative to improve the circularity of its products - customers can return their child's worn clothes to Nature Baby for a store credit, and those clothes will either get sold secondhand at a lower price, donated to families in need or recycled locally.
One half of Nature Baby's founders is Jacob Faull - he owns the business with wife Georgia and joins me now to explain.
