22 Jun 2024

'The Click Trap' doco exposes nefarious world of online ads

From Saturday Morning, 9:05 am on 22 June 2024
The Click Trap director Peter Porta

The Click Trap director Peter Porta Photo: Supplied

How do digital advertisers target people to sell their products? And how much do they really know about us? 

In a world increasingly lived online, our personal information is a precious resource highly sought after by advertisers. In his documentary The Click Trap, director Peter Porta exposes the dark side of digital advertising and highlights how major tech firms claim to restrict disinformation, but ultimately profit from the spread of harmful content.

Porta is joined by Canadian journalist Craig Silverman, who has spent more than a decade investigating online misinformation and media manipulation.

The Click Trap is screening as part of Doc Edge Festival, click here for times and tickets.