8:05 News
8:30 Navigating the click economy
Once upon a time, advertisers battled for our eyeballs ... these days , they also fight it out for our clicks! The online marketplace is a multi-billion-dollar industry, full of words like "algorithmic targeting" and "proprietary transformation functions"
But how well-understood IS digital advertising? How do you measure the success of a Facebook ad? And how much is a click worth? Technology commentator and communications consultant Paul Brislen is here to help me make sense of it.
Photo: Public domain
9:05 Semisi Maiai
Semisi Maiai is a New Zealand musician known for his work as the front man of kiwi band Marlin's Dreaming. But he plays he plays a mean guitar and he was rocking through Wellington today so we thought we'd get him in for a live session.
Photo: Marlin's Dreaming
9:45 Regional Cross: nelson and Marlborough
Every day we'll be checking in on what's going on in the regions in Aotearoa and the pacific. Today RNZ's woman on the spot in Nelson Tracy Neal lets us know what's going on.
Photo: 123RF
10:05 Photographing predators?
My next guest is one of New Zealand's foremost nature photographers, his photos have graced postage stamps, featured on New Zealand bank notes and in magazines from around the world. And now Rob Suisted can add New Zealand Geographic's Photographer of the Year to his myriad of other accolades.
Mahia Peninsula and Ahuriri Point, looking north from offshore. Long Point Taramahiti Point prominent at left. Aerial view. Mahia, Wairoa District. North Island, NZ.
Mahanga Beach and Pukenui Beach, with isthmus separating Mahia Peninsula at far left. Happy Jacks Boat Harbour right. Aerial view. Mahanga Beach, Wairoa District. North Island, NZ
Residents checking predator traps. Clive Saleman & Libby Baker, share knowledge with Peter and Robby Morgan who run Kaitake Range trap lines. Oakura, New Plymouth District. North Island, NZ.
Nathan McNally and Bruce Kyle (orange vest) attending possum baitstations atop 160m sea cliffs at Cape Saunders as freezing southerly front hits. Otago Peninsula Biodiversity Group possum eradication work. Otago Peninsula, Dunedin City District. South Island, NZ
Kaya Cooper, showing equipment establish 100% possum removal. Auto mayonnaise lure dispensor (camera not attached), wireless self reporting traps, lures and poison bait. Mahia, Wairoa District. North Island, NZ
Samuel Salisbury (13) sharing his predator trapping knowledge and research in Oakura School outdoor classroom. Teacher Judy Zieltjes. Oakura, New Plymouth District. North Island, NZ.
Dan Henry (driving force behind Miramar Predator Free) being filmed at Worser Bay school, the project has generated huge media interest. Ironically Dan is normally on the other end of the camera, the voice of Country Calendar TV. Miramar, Wellington City District. North Island, NZ.
New Kiwi habitat being created as far as the eye can see, Paul Ward and Jamie McNaught of Capital Kiwi gearing up to cut tracks and lay stoat traps on Terawhiti Station, West Wellington. South Makara, Wellington City District. North Island, NZ
Canterbury plains agricultural mosaic landscape of dairy farming and cropping. Post wheat harvest stubble burn off, a normal management tool for preparing next planting. Aerial view, square format. Methven, Ashburton District. South Island, NZ.
Tolaga Bay floods in June 2018 brought large amounts of forestry timber slash down Mangatokerau River, smashing Amber Kopua's 100 yr old house 30m off piles. Steve Savage surveys his neighbour's loss from near its original location. Tolaga Bay, Gisborne District. North Island, NZ.
Giant Kōkopu (Galaxias argenteus) photographed in the wild, hiding under streamside bank amongst river debris. Giant Kokopu are the largest of the endemic galaxiid species. Giant Kokopu. Kapiti Coast District. North Island, NZ.
10:35 December flicks with Dan Slevin
Is it a wet weather day in your part of the country? Time to go to the movies? Film critic Dan Slevin is here to talk about new releases you might be able to cram the family into. Today Dan is reviewing CATS and Sorry We Missed You.
Photo: (c) 2019 Universal Pictures. All Rights Reserved.
10:55 Te reo Māori phrase of the day: kei te pēhea koe
Three times a week, we'll check in with Hēmi Kelly, to learn some useful te reo Māori phrases you can use in your day-to-day life.
Hemi's a lecturer in Te Ara Poutama - the Faculty of Māori & Indigenous Development at Auckland University of Technology, and his book A Māori Phrase a Day: 365 Phrases to Kickstart Your Reo will be released on January 7.
Today's phrase: Kei te pēhea koe?
Translation: How are you?
Hēmi Kelly
Photo: Supplied/Hēmi Kelly
11:10 On The Road with Catherine Robertson
Photo: Penguin Random House
Time for On The Road now. This is where we get a prominent New Zealander in to chat about their favourite ever road trip, reflect a bit on the year just gone, and play us a few of their essential road trip tunes.
Today's guest is the author and Victoria University of Wellington International Institute of Modern Letters (IIML) and Creative New Zealand Writer in Residence for 2020, Catherine Robertson.